Know your listing.
Review the store details people see before they download: title, description, version, ratings and visual assets when available.
ASO FOR APP STORE AND GOOGLE PLAY
Know where
your app stands.
Track your iOS and Android apps, see where they rank for the keywords that matter, and understand the App Store and Google Play results around them.
WHAT ROCAASO DOES
A useful view of your app’s place in the store.
Keep the listing, keyword positions and competing apps in one place.
Follow your keywords.
Track your position over time and see the App Store search results surrounding your app.
Understand the competition.
Explore the apps that appear beside yours for the searches you care about.
ONE REAL EXAMPLE
See the detail behind a single keyword.
We saved a US App Store research snapshot for the keyword “IDFA”. Walk through the app listing, its position and the first 15 results.
Explore the exampleA PRACTICAL GUIDE TO APP VISIBILITY
An ASO tool for the App Store and Google Play.
App store optimization, or ASO, is the work of making an app easier to find and easier to understand in an app marketplace. That starts with knowing what people search for, where your app appears and which other apps a search returns. RocaASO brings those signals together in a private workspace for iOS and Android app teams.
What is ASO?
ASO stands for app store optimization. It covers the way an app is presented and discovered in Apple's App Store and Google Play. A useful ASO workflow looks at the app listing, relevant search terms, ranking positions and the apps competing for attention in the same results. It is an ongoing process: positions can change as listings, competitors and store search results change.
RocaASO helps you observe that process. Add an app, choose keywords to follow and review saved searches. Instead of relying on one isolated rank number, you can inspect the surrounding search results and see where your app sits among other listings.
Keyword rank tracking for mobile apps
A keyword can be relevant to your app even when your app does not appear near the top of the results. Following its position over time helps you see whether visibility is improving, holding steady or falling. RocaASO records ranking checks for tracked keywords and shows the history as saved observations, so gaps in the chart represent days without a check rather than invented data.
For each check, the workspace can save up to 100 store search results. You can inspect the apps returned by that search, their positions and available listing signals. The public How it works example displays 15 results for “IDFA”; your workspace keeps the fuller saved result set when available.
App Store and Google Play in one workspace
RocaASO supports tracking apps from Apple's App Store and Google Play. You can organize the apps you follow under your account, choose keywords for each app and review results for the relevant marketplace. App Store and Google Play are distinct search environments, so the same keyword can lead to different competing apps and positions.
Keeping both stores in one ASO workspace makes it easier to review an iOS and Android portfolio without treating a website's search ranking as an app ranking. The product focuses on mobile store discovery: app identifiers, store markets, keyword positions and search result pages.
Learn from competing apps
The apps around yours in a keyword search offer context for an ASO decision. A position by itself cannot tell you whether a search is dominated by direct competitors, adjacent tools or apps with a different purpose. Saved result pages let you review that landscape as it appeared at the time of a check.
Use those results alongside your own listing details. For App Store listings with saved metadata, RocaASO shows available fields such as title, subtitle, description, version, rating and screenshots. Looking at your listing and the search landscape together can help you decide what to investigate next.
How to use RocaASO for ASO research
- Add the app you want to follow. Start with an App Store link, Google Play link or app ID and select its market.
- Track relevant keywords. Choose terms that describe the problem your app solves or the features people may search for.
- Check positions within your plan. Each plan controls how many apps and keywords you can track and when a manual refresh is available.
- Read the search results. Compare your position with the apps that appeared in the same saved result page.
- Review the history. Return to saved checks to understand changes over time without mistaking an unmeasured day for a ranking change.
Frequently asked questions about ASO
Can I track both App Store and Google Play apps?
Yes. The workspace accepts iOS App Store and Android Google Play apps. Keyword checks use the marketplace associated with each tracked app.
Does RocaASO show competitors for a keyword?
It saves the apps returned in a keyword search, with their positions and available listing signals. This gives you context around your own app's rank.
How often can I refresh a keyword?
Manual refresh timing depends on your plan. The workspace shows the next available refresh time and applies that limit before requesting new data.
Is the public IDFA example live data?
It is a saved US App Store research snapshot. It shows how the product presents a listing, an app's keyword position and the surrounding results without sending a new paid query.
Explore the real ASO example, compare plans and prices, or get started with your app.
START WITH YOUR APP
Make clearer ASO decisions.
Find a plan that fits the number of apps and keywords you track.